Sarah Geronimo marked another milestone in her career when her song "Tala" became a viral hit early this year. The viral dance craze song also entered the US Billboard charts at 12th spot and made it to Spotify Global Viral 50. The song was released in 2016 and popular among LGBT community, however it resurfaced with a big bang early this year and became a viral dance craze sensation. It must be noted that "Tala" had only like 15M views last year and jumped to 143M views in just a few months after it became viral, dislodging the monster hit "Buwan" (by JK Labajo.
Live performance on Wish 107.5 channel and lyric videos are very popular on YouTube. In fact, "Tala" ranks second only to the lyric video "Kahit Ayaw Mo Na" (by This Band) which accumulated over 233M views, however, this is classified as a lyric video and not an official music video.
Michael Pangilinan's "Bakit Pa Ikaw" is currently leading on Wish 107.5 channel, followed by "Akin Ka Na Lang" (by Morissette Amon), "Mundo" by (IV of Spades) and "Pauwi na Ako" by O.C. Dawqs.
"Kahit Ayaw ko na" by This Band leads the pack for Lyrics Video with a staggering 223M views, followed by rap songs that includes "Zebbiana" by Skusta Clee, "Pauwi Nako" by O.C. Dawqs ft. Yuri Dope, "Oks Lang Ako by JRoa and "Bulong" by December Avenue. Obviously YouTube has become the perfect avenue for new talents to showcase their talents and be discovered.
"Dahil Sa'yo" by Inigo Pascual is close to reaching 100 million views while "Dati," a 2013 hit song by Sam Concepcion and Tippy dos Santos, continue to receive raves from local and Asian fans. I think there's growing popularity of Filipino songs in Asia, particularly in Indonesia and Malaysia. Kpop may be prominent in Asia but when it comes to ballad, I can say that singers from the Philippines are unparalleled in the region. A lot of foreign music aficionados are doing music video reactions targeting Filipino artists as their subject such as Michael Pangilinan, Morissette Amon, Darren Espanto, Daryll Ong and the TNT Boys. TJ Monteverde and Marc Carpio are two of the underrated artists and they don't get enough exposure on TV compared to other artists who often do covers than sing their own songs.
New emerging popular bands like Ben & Ben, The Juans and IV of Spades, continue to impress local audience with their brand of music elevating OPM to a new level.
In light of this worldwide pandemic, let's just stay positive and take care of our health. Keep safe everyone.
